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Mirroring
is the common behaviour during meetings, public
forums
etc. In this pic, two leaders seating here are mirroring
Mr.
Obama.
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Recently,
I was just spending my time at Shopping Mall in Shanghai. People have lot of spending power. There is a
craze of all Apple products which are very costly even in China. However now a
days it is a status symbol to have the i-phone and i-pad, whatsoever cost may
be. I was just doing the window shopping and observing the people behaviour including of salespeople. What is the consumer behaviour?
One
of the interesting behaviour , I observed, is “mirroring”. Salesperson was trying
to copy the gestures, language, and facial expression of his client. If the
buyer speaks very slow and quietly, scratching his head, salesperson also copies the same behaviour of
the buyer. This behaviour makes him likeable in the eyes of the buyer and the
deal is more likely. What advertisements do? They project the same behaviour of
consumer to attract them. This is a “Liking
Bias”.
