We all visit shopping malls like big bazaar, d-mart, central, shopper stop, reliance fresh etc etc. Did you observe one common thing? All these shopping malls hire salespersons, some companies call them customer care or support personnel. Who are those personnel? They all are from low income families. The salary range of these people is between Rs. 7500 to 10,000/-. Salary may be based on their experience and communication skills.
At another side, the customers of these malls are from higher middle class to high income group. They have the capacity to spend equal to the earning of these employees.
Now see the difference, at one side the one class who has the daily spending power equivalent to the monthly earning power of the second class. Imagine the feelings of these people. If you are interested to learn the human behaviour, I suggest to visit the mall and just observe the interaction, body language of the customer and sales personnel. Just observe how they are treated by the customers. You will be surprised to learn that most of us do not notice them.
Sales person greets the customer. Customer even does not bother to reciprocate. Total ignorance, who are they?? Salesgirl? Oh no, why should I waste my smile?
Now understand the gap. What they must be feeling about the customers? What can be the consequences, jealousy? I earn what they spend in one day. Social Gap widens. Recently one Assistant Manager of one shopping mall - call center was kidnapped by one terminated employee and demanded the huge ransom. Reason? He was terminated because of his poor performance. Performance was measured on customer satisfaction index.
I visited reliance fresh on last Sunday. The attitude and behaviour of staff was totally different. Who are the customers? Go to hell. They were silently telling that we also know how to reciprocate the gestures. Nobody was engaged. The reason may be the social gap.
I heard that Big Bazar imparts special training to these sales personnel. Big Bazar recognizes this gap and organize ethical and value based training for the staff. But don’t you think that as a responsible citizen, we should recognize these sales personnel with at least reciprocating the gestures?
We spend money for buying luxury items; smile costs nothing.
I am sharing what 'I Saw and I Learnt' at BlogAdda.com in association with DoRight.in.
At another side, the customers of these malls are from higher middle class to high income group. They have the capacity to spend equal to the earning of these employees.
Now see the difference, at one side the one class who has the daily spending power equivalent to the monthly earning power of the second class. Imagine the feelings of these people. If you are interested to learn the human behaviour, I suggest to visit the mall and just observe the interaction, body language of the customer and sales personnel. Just observe how they are treated by the customers. You will be surprised to learn that most of us do not notice them.
Sales person greets the customer. Customer even does not bother to reciprocate. Total ignorance, who are they?? Salesgirl? Oh no, why should I waste my smile?
Now understand the gap. What they must be feeling about the customers? What can be the consequences, jealousy? I earn what they spend in one day. Social Gap widens. Recently one Assistant Manager of one shopping mall - call center was kidnapped by one terminated employee and demanded the huge ransom. Reason? He was terminated because of his poor performance. Performance was measured on customer satisfaction index.
I visited reliance fresh on last Sunday. The attitude and behaviour of staff was totally different. Who are the customers? Go to hell. They were silently telling that we also know how to reciprocate the gestures. Nobody was engaged. The reason may be the social gap.
I heard that Big Bazar imparts special training to these sales personnel. Big Bazar recognizes this gap and organize ethical and value based training for the staff. But don’t you think that as a responsible citizen, we should recognize these sales personnel with at least reciprocating the gestures?
We spend money for buying luxury items; smile costs nothing.
I am sharing what 'I Saw and I Learnt' at BlogAdda.com in association with DoRight.in.
