First Time in History, BSC (Balanced Scorecard) Simplified....But still hard to implement....
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irst thing first, BSC
means aligning every employee towards organizational goals and it starts with
vision, mission and strategy of the organization. This is not short term
initiative but should be focused long term and beyond the vision.
Elements of strategy,
- Ambition of the organization,
- Arena of operations,
- Products,
- How are you going to differentiate your products?
- How you will operate : alliance , JV or on your own.
Once the strategy is aligned how are you going to make the strategic map...
You need to make the strategic map of the organization and
then deploy the policy...with fixed accountabilities. Be aware that if you do
not have the clear vision and strategy and subsequent strategic map BSC has no
sense.
Now what is balanced
in BSC?
Once the strategic map is ready, it is converting functional strategic map and
then targets....
If you have a five year horizon...what you want to achieve?
Translate it into short term goals...
Based on four
perspective- Customer
- Operational
- Financial
- And people...
So what is balanced in Balance Scorecard?
- Short term VS long term,
- Strategic map vs tactical planning and implementation,
- Four perspective takes care of whole organizational context.
Based on this once you converted all this in matrix called
organizational scorecard and then functional scorecard....which can be assigned to individual employees as KRA and KPI.
Please remember to establish the monitoring system.
BSC fails because when there are some business turmoil. Owners
gets panic instead of making changes in strategic plan.
Then it becomes just KRA sheet based on four perspective.
Today most of the organizations says that they have BSC but
is just KRA sheet based on 4 perspective without long term strategy, map and
key drivers. It is not at all BSC.
Implementation : Let's
take step by step
- Study of the market, key driver for growth are find out and based on that it is decided where the organization would like to go by 5 years 10 years etc.
- What you would like be in the market and how?
- Make a strategic intents. This is utmost imp phase.
- Few questions should be asked like are we prepared for.
- Are we Serious?
- Commitment of top in terms of strategic intents,
- Prepare complex strategic map,
- Convert it into long term goals,
- Convert it in short term targets,
- Make organizational scorecard,
- Prepare Functional scorecards,
- Convert Scorecards into Individual targets,
- Establish monitoring system
What is complete
strategy?
·
It is sustainable,
·
It addresses the cross boundaries of functions,
·
It is linked with external environment,
Example: If you have strategy focused to 2020 and targets
thereon, how HR can have its own strategy linked to the same. The assessment of
the organization is for example you need Intrapreneural skillsets and there is
a gap..
Then your HR strategic map should have this element.
This can be linked to other functions as well.
And then with this all you need to work on change management
and handle this accordingly.
Review strategy periodically;
Stick to the commitment.
About reporting....you
can have a dedicated business warehouse software...
However moreover from performance point of view...
You can have... proper review mechanism like
- Business performance review,
- Operation performance review etc....
The challenge is to extract the right data for discussion in
these types of meeting.
It is better to automate high level data through SAP etc.
BSC is change
management process.
Somebody senior Management Team member should take the
responsibility of policy deployment leader...who also works as a change
champion. Sensitization is also required
with right branding and communication associated with strong reward and
consequence management policy.
