Sunday, April 26, 2020
Myths and facts behind profiles & stories
If you see the profiles of professionals on LinkedIn, you will realise that everybody there is a leader; not only a leader but also a thought leader. Everybody is a good storyteller & philosopher. 5 out of 10 HR professionals have received Top HR leader, HR thought Leader, HR professional of the year, young professional etc etc. awards in their career. CEOs & CXOs are doing great branding on the platform. Few are writing stories regularly; few are sharing their experience, and few are sharing what they like. Most of them are just copying and pasting though. Few of those professionals are helping others and the overall community by sharing such stories. I am sure most of the companies must have their social media experts working for them, specially for companies and top leaders. Individuals are engaging with others on the platform regularly. On the other side, there are companies who have their own pages and they are also positing positive stories about their organizations.
If you believe in both, individual and organizational profiles and stories they put on the platform, it seems that the world is a better place to live now. Every organization is a great place to work, every company has the best practices, every company has got some or other award in management. Seems, all the problems and worries, company management and employees used to have in earlier days are now vanished.
In spite of having all this, still people are changing their jobs, companies are facing some basic challenges of revenue and cost optimisation. It is obvious situation because of Covid19, but in normal situation company stories look like “हम साथ साथ हैं (we are all together)”
Long back traditional media has enjoyed the status of 4th pillar of democracy, but now everybody is the author, journalist and storyteller. Content is the king. If you have good content and you know how to present that content, you are powerful. However, you should know how you create & present the content.
I am just referring here about the professional contents and professional social media platforms like LinkedIn. The contents can be presented more positively, but the question is how to make it relevant as a user. Based on those profiles, head-hunters, recruiters approach the candidates for opportunities. Talent gets attracted reading stories presented on company pages and the posts senior managers post on the platform. Leads are generated based on the product information presented on the company pages. However, the main question is how to understand the authenticity of such content. How to understand the person who writes thought leader in his/her profile is really a thought leader. Titles are misleading, roles can be judgemental. People are not aware of what's happening on the market. There are recruiters who think that HRBP is a very junior role and CHRO is junior than other roles in HR, because an officer is always junior than a manager in the corporate world. This is strange to know, but this is the reality. There are facts and there are myths shared daily on the platform by users. Everybody is a marketer. The million-dollar question remains what is authentic. The person who is sharing stories about leadership lessons may be the worst leader actually and he may have the blind spot. The organization which is a great place to work may have issues and employees may have other opinions about the same company.
As said by somebody it is very relevant to think, “दिखावे पे मत जाओ अपनी अकल लगाओ (don’t go by face value & use your wisdom)”. Research more & try to understand the person behind the person and company behind the company.Please read the print replica of my latest book written for leaders on amazon kindle; Vitality in Human Resource