If you see the
profiles of professionals on LinkedIn, you will realise that everybody there is
a leader; not only a leader but also a thought leader. Everybody is a good
storyteller & philosopher. 5 out of 10 HR professionals have received Top
HR leader, HR thought Leader, HR professional of the year, young professional
etc etc. awards in their career. CEOs & CXOs are doing great branding on
the platform. Few are writing stories regularly; few are sharing their
experience, and few are sharing what they like. Most of them are just copying
and pasting though. Few of those professionals are helping others and the
overall community by sharing such stories. I am sure most of the companies must
have their social media experts working for them, specially for companies and top
leaders. Individuals are
engaging with others on the platform regularly. On the other side, there are
companies who have their own pages and they are also positing positive stories
about their organizations.
If you believe
in both, individual and organizational profiles and stories they put on the
platform, it seems that the world is a better place to live now. Every
organization is a great place to work, every company has the best practices,
every company has got some or other award in management. Seems, all the
problems and worries, company management and employees used to have in earlier
days are now vanished.
In spite of
having all this, still people are changing their jobs, companies are facing
some basic challenges of revenue and cost optimisation. It is obvious situation
because of Covid19, but in normal situation company stories look like “हम साथ साथ हैं (we are all together)”
Long back
traditional media has enjoyed the status of 4th pillar of democracy, but now everybody is the
author, journalist and storyteller. Content is the king. If you have good
content and you know how to present that content, you are powerful. However,
you should know how you create & present the content.
I am just
referring here about the professional contents and professional social media
platforms like LinkedIn. The contents can be presented more positively, but the
question is how to make it relevant as a user. Based on those profiles,
head-hunters, recruiters approach the candidates for opportunities. Talent gets
attracted reading stories presented on company pages and the posts senior managers
post on the platform. Leads are generated based on the product information
presented on the company pages. However, the main question is how to understand
the authenticity of such content. How to understand the person who writes
thought leader in his/her profile is really a thought leader. Titles are
misleading, roles can be judgemental. People are not aware of what's happening
on the market. There are recruiters who think that HRBP is a very junior role
and CHRO is junior than other roles in HR, because an officer is always junior
than a manager in the corporate world. This is strange to know, but this is the
reality. There are facts and there are myths shared daily on the platform by
users. Everybody is a marketer. The million-dollar question remains what is
authentic. The person who is sharing stories about leadership lessons may be
the worst leader actually and he may have the blind spot. The organization
which is a great place to work may have issues and employees may have other
opinions about the same company.
As said by
somebody it is very relevant to think, “दिखावे पे मत जाओ अपनी अकल लगाओ (don’t go by face value & use your wisdom)”. Research more &
try to understand the person behind the person and company behind the
company.
Please read the print replica of my latest book written for leaders on amazon kindle; Vitality in Human Resource
2 comments:
If one throws a rubber ball up in the air (we don’t want to hurt) it is likely to bounce off at least a dozen people in your
neighbourhood. What makes them special - they are the Thought Leaders,Mentors,Coaches,Evangelists,HR gurus,Learning Facilitators,Specialist Trainers,Magicians etc.whom Vinod talks about!
I share the concern expressed and there is an air of malaise about which needs to be cleared. Authenticity and genuine effort should not be displaced by on-the fly, flavour of the day posts aimed at building up a following (not followers) who are guaranteed to like every submission.
We have a wonderful cross-section of both national and international achievers in the community, in various disciplines and interests,who have earned the right to share their views based on qualifications, credentials and experience.
There has to be a shakeout to maintain the credibility and sanctity on which LinkedIn has earned its reputation.
Let us have some ‘Leadership Leaders’ stepping forward to lead from the front.
The content is just superb. Lovely article!
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