Leadership is
about stories. They make stories and they tell stories. But do you know how
they create stories to create their personal brand in the organization and
outside the organization? With social media, it is very easy now a days. There
are consultants who manage your social media profiles and postings to create a
positive image in the market. When you read LinkedIn postings of leaders and users,
it is also evident that every person now a days is storyteller. 99% stories are
philosophical and perhaps for others. I don’t know how much they follow what
they read. Few people are so obsessed with social media fame that they post by
every hour. It is also too much for readers. If there are learning from such
stories, we should read and appreciate such stories. After all making
storytelling is a great skill and it is relevant now a days. Every professional
need to be storyteller. We need to learn that skill to be relevant in the
changing market situation where span of attention of readers and audience is
decreasing.


If some leader
is known for his/her connect with shop floor workmen and stories of sipping a
cup of tea during night shifts are discussed every time, then context behind
that story may be different. First things in mind comes, is that why people
make stories of such behaviours. Such leaders create their own aura in the
organization; they create boundaries. Meeting them is very difficult and when
meet and sip the tea along with workmen, it creates the impression. You will
not hear any stories of that leader who is always accessible.
Creating and
telling stories are good but when character becomes larger than the process of
that success story, then such stories are not good. I am always concerned about
leaders who are media savvy. From Ramalinga Raju to Chanda Kocher has the great
legacy of stories, but we know the end.
You
should be worried when your leader is trying to create the image larger than life.PS: Just during this week we read about Yes Bank news and CEO of Rana Kapoor. Another fallout.
Don't go by the face value of media darling corporate leaders.
1 comment:
Dear
People with character and honesty never tried to build image.
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